Founder-led by Matt Sound · Sales Leadership · Executive Advisory

Decades in the field.
Strategy in the boardroom.

Helping AV integration and live production teams connect with customers, work better together, and feel more confident moving opportunities forward.

Meet Matt and explore a workshop →Other ways to work together
What we believe

“Great sales start with great conversations. When people listen well, understand each other, and work together, good things happen.”

The signature experience · In person with Matt Sound

Let’s get your team together.
Build stronger conversations and better deals.

Spend time with Matt in a lively, hands-on workshop built around the conversations your team has every day. Together, you’ll explore how to ask better questions, listen closely, navigate tough moments, and move deals forward. There’s plenty of room for discussion, practice, and a few laughs along the way.

01 · Pre-work & discovery02 · Plan a great session03 · Spend the day with Matt04 · Team exercises & deal clinic
Full-day · 6.5 hours on-site

Sales Team Deep Dive

A little more time to dig in together, practice what works, and talk through the opportunities your team is facing.

  • Expanded team exercises and guided discussion
  • Communication, discovery, objections, and closing
  • Breakout coaching and real-world deal clinics
  • Leadership debrief and next-step priorities
  • A personalized follow-up email connecting the day’s conversations to your team’s goals and next steps
Ask about a full day →

We’ll talk through your goals and shape the day around your team. Timing, travel, and details are confirmed together before anything is booked.

After the workshop · Or for owners seeking ongoing guidance

Let’s keep the conversation going.

A great workshop can start a lot of good conversations. If you’d like to keep building on them, Matt can stay connected with your team or leadership through ongoing coaching and advice.

01 / Advisor

Owner's Sounding Board

A place for owners to talk through ideas, ask questions, and get a fresh perspective from someone who knows the industry.

  • A monthly conversation with Matt
  • Email check-ins between calls
  • Sales challenges and opportunity review
  • A few clear next steps to focus on
Ask about this →
03 / Fractional

Fractional Sales Leadership

For teams that would welcome more regular support with planning, coaching, and keeping everyone moving in the same direction.

  • Weekly leadership sessions
  • Regularly scheduled calls and email support
  • Sales process and forecast reviews
  • Team coaching and strategic planning
Ask about this →

We’ll agree on what support looks like, how often we’ll connect, and what’s included before getting started. Scheduling, travel, and any additional projects are discussed in advance.

Beyond the retainer

Something else on your mind?

Every company is different. Maybe you’re thinking through a big opportunity, preparing for a sales meeting, or looking for a new way to bring your team together. Let’s talk about what would be most helpful.

Let’s talk about your idea

Custom Executive Advisory

One-on-one conversations with owners, sales kickoffs, team coaching, key account discussions, and focused help with the challenges that matter to you.

Who we serve

For the people who make it all happen.

AV integration companiesSystems integratorsProduction companiesRental & stagingFounder-led businesses
A little about Matt

Meet Matt Sound.
A smile, a conversation, and a way forward.

I've spent most of my life working with people in the live production and AV world, and one thing I've learned is that great business starts with great relationships.

My journey began in live sound at 16, working everywhere from clubs to stadiums around the world, and eventually took me to roughly 50 countries. Along the way, I had the chance to learn from talented crews, colleagues, and teams in all kinds of environments. I’m grateful for those experiences and the relationships that came with them. About a decade ago, I moved from full-time touring into sales leadership, bringing what I learned backstage, at front of house, and alongside production crews into conversations with customers and teams.

Along the way, I've worked with Allen & Heath, Avid, and JBL, learning how the industry looks from both the production side and the business side. I still get behind a console for live shows, because staying connected to the work matters to me.

I believe in showing up, listening, sharing what I've learned, and enjoying ourselves along the way. Whether we're talking through a difficult deal or celebrating a big win, there's always room for a smile, a laugh, and a fresh perspective.

My goal is simple: leave your team feeling encouraged, connected, and excited about what comes next.

Why I love doing this

Good people. Good conversations. Better teams.

I've been lucky enough to work with remarkable crews, salespeople, and business owners. The best moments are when a team starts talking openly, sees something in a new way, and walks out ready to try it.

That's what I hope to bring when I visit your company: real experience, practical ideas, and the kind of energy that makes people look forward to being in the room together.

Book a conversation

Schedule a call with Matt.

Have an idea for your team? Let’s find a time to talk about a workshop, ongoing coaching, or whatever you’re working through.

20-minute introductory call

Send Matt a note with a couple of times that work for you.

Request a time →

Let's talk

Let’s start a conversation.

Tell me a little about your team, what’s going well, and where you’d like some fresh ideas. We can get to know each other and see what makes sense from there.

Email Matt →Request a Time by Email →

Direct contact: clubhousesound@hotmail.com. Send a few convenient times and Matt can confirm with an Apple Calendar invitation.

Book an intro call